After you get out of startup mode, if you’re lucky, there’s a magical point when you can say: “You know what? We’ve made something great. Really great! Good enough to sell!” And then you realise that it needs to look as good as it (in our case) tastes or no-one will take all your hard work seriously.
So here we are – we’ve got great wines (if we may humbly say so ourselves) and we need a brand that embodies both the quality of the product and our own values – the driving forces behind our commitment to this adventure. That’s what you see here: we have a new logo, new labels and a new website to launch us into the next chapter and beyond. We want everything to be a pleasure to look at, enjoy and use so you can experience Penn Croft the way we see it and feel it.
The “P” on our new stamp says it all – it doesn’t just stand for Penn Croft, but for People and Passion. Because that’s what we’re all about.